Theme Park Management strategies

How you plan to increase income, control costs, and measure the effectiveness of these strategies in your theme park?

The ultimate of every business in general and Theme Park in particular is creating profit. Therefore, strategies to increase income and reduce costs are crucially important for every Theme Park operation. Below are some of my strategies to have a more effective Space Theme Park operation.

1. How to increase income?

The Space Theme Park is completely remarkable that no ordinary Theme Park can compare. As a result, the strategies of increasing the income are different in many aspects.

- Making traveling to Space Theme Park a popular trend among millionaires, upper uppers, and successful businessmen. By defining a clear and suitable target market for the Space Theme Park, there are more business opportunities for creating handsome profits. The upper uppers class of every society always desire new exceptional ways to spend their money. So why don’t we provide them some by designing and marketing Space Theme Park as a luxury kind of travel which is only for successful, and respected people. It is somehow the same way when you want to buy a Lamborghini, you need not only the amount of money that the car costs but also at least 3-4 times that amount in the bank. Likewise, if you want to travel to the Space Theme Park, you need to prove your financial capability is sufficient for your incredible journey.

- Cooperating with insurance companies to have a secure insurance for visitors and special commissions from them. Since traveling into space is possibly dangerous, insurance is one of the fundamental requirements. Visitors will have to pay a large amount of money for insurance, so choosing Insurance Company wisely can have a big influence on the Space Theme Park.

- Simulating secondary visitors’ expenditure. With the luxurious resorts on Earth when visitors start their training, the Space Theme Park, Moon Restaurant, and Moon Hotel visitors have so many opportunities to spend their money that they can never imagine. For example, having a walk on the Moon surface with a personal experienced guide with the price of USD 100,000 is one of the many ways that visitor can enlarge their expenditure when having vacation in the Theme Park.

- International Underground Space Academy is also one of the ways to increase the profit of the Theme Park. The Academy will provide an outstanding studying environment for children coming rich family who wish to become astronauts or space scientists. And once in a while, these Academy students may take the Space elevator to visit the Theme Park and have their weekend their as a rest after a hard semester.

2. How to control costs?

- The Space Theme Park is going to apply McDonaldization as I mentioned in the earlier posts. Therefore, high technology will be used at the maximum. There are robots instead of human personnel to operate the Space Theme Park. Humans are only needed for maintenance staff and high level of management. This means that the human resources are managed at the highest productivity.

- Solar energy will be used at the Space Theme Park because it is boundless and renewable. The energy system is also highly secure and sustainable by the implementation of new technology. As a result, the Space Theme Park only needs to invest once and the maintenance fees instead of high energy bills every year.

- Rescheduling the loan payment. Because before constructing the Space Theme Park, we had to borrow a lot of money from banks. Consequently, the loans and interests the Theme Park must be paid have a huge impact on the annual revenue. If we can reschedule the payment and use the profit we created to invest in more innovative project, the operation will be much more efficient.

3. How to measure the effectiveness of these strategies?

The Accounting Department and Marketing Department are responsible for measuring if these strategies are effective or not. They need to provide annual income statement and customer satisfaction feedbacks to prove the credibility and sustainability of the strategies we have formulated. There would be bi-annually meetings of the highest management level to discuss about the new mission statements and development of the Space Theme Park. This will secure the effectiveness of any strategies the Theme Park implemented.